Speaking of which...
When are we, as a nation, going to grow-up and stop this 0.99 foolishness? I'm not a particularly big purveyor of upscale restaurants, but they generally dispense with the 0.99 bullshit and just price menu items in whole dollars. Also, in the better (pricier) mail-order clothing catalogs, they just use whole dollars.
But even in high-priced situations, they might still treat people like idiots. Here's the highest priced house currently on the market in our town.
View attachment 10175
If they just said $7 Million, it would drive everyone away, right? So take $5k off, and it'll sell like hotcakes. Well, apparently not.
And don't get me started on gas prices.
View attachment 10176
Speaking of which...
When are we, as a nation, going to grow-up and stop this 0.99 foolishness? I'm not a particularly big purveyor of upscale restaurants, but they generally dispense with the 0.99 bullshit and just price menu items in whole dollars. Also, in the better (pricier) mail-order clothing catalogs, they just use whole dollars.
But even in high-priced situations, they might still treat people like idiots. Here's the highest priced house currently on the market in our town.
View attachment 10175
If they just said $7 Million, it would drive everyone away, right? So take $5k off, and it'll sell like hotcakes. Well, apparently not.
And don't get me started on gas prices.
View attachment 10176
I may be wrong, but I think that $7.99 is too easily converted into $8 mentally, whereas $7.95 is not. And then they may mix it up (using 0.87 and whatnot) to further negate the tendency to round-up. Also, I think some stores use certain amounts to indicate different things to the inventory people. Like prices ending in .93 are temporary discounts, or it may denote the time period of the discounted price.There's a psychological reason why it's something like $7.99 or $7.95 instead of eight dollars even.
Some stores even have purposes for .95 vs .99 but I forget why that is.
I may be wrong, but I think that $7.99 is too easily converted into $8 mentally, whereas $7.95 is not. And then they may mix it up (using 0.87 and whatnot) to further negate the tendency to round-up. Also, I think some stores use certain amounts to indicate different things to the inventory people. Like prices ending in .93 are temporary discounts, or it may denote the time period of the discounted price.
I say, just make it whole dollars, eliminate the fucking penny already. It costs like 3 cents to make a penny. It's just stupid.
We have no pennies in Canada. If you are one of these quaint people from yesteryear who still pay cash and take home delivery of a local paper, when you pay cash you round to the nearest nickel. $7.98 would indeed round to $8 while $7.97 would round down top $7.95. Of course, if you use a credit or debit card, you get charged $7.98.
That depends. A $7.97 charge is greater with a credit card. On average, it should balance.So it's the people who pay cash who end up paying the transaction fees.
You ain't wrong.I may be wrong, but I think that $7.99 is too easily converted into $8 mentally, whereas $7.95 is not. And then they may mix it up (using 0.87 and whatnot) to further negate the tendency to round-up. Also, I think some stores use certain amounts to indicate different things to the inventory people. Like prices ending in .93 are temporary discounts, or it may denote the time period of the discounted price.
I say, just make it whole dollars, eliminate the fucking penny already. It costs like 3 cents to make a penny. It's just stupid.