If you were able to sit down with the Executives at Sirius XM and present them with your own ideas on how to best promote the new company what would you suggest? In order for this new company to survive it needs to reduce cost and increase sales. I think it's safe to say that everyone here wants to see it thrive and succeed. This forum is filled with fans of Satellite Radio, Lifetime Subscribers, Investors, Music Enthusiasts, Geeks & Gadget Lovers, Technophiles, Stern Fans, Bubba Fans, etc, etc. We love what we have and want to enjoy it for many years to come. It's time to shake things up at Corporate and get involved.
:bigthumbup:
One of my proposals would be to offer a 30 day trial of the Premium Internet Radio to all new subscribers. This would draw attention to an often overlooked feature that is actually one of Sirius' best products.
Another would be to follow suit with the cell phone companies and offer some accessory bundle promotions. If I could buy a new receiver with the offer of a home and car dock and save $20 I would be more inclined to buy the bundle. Or maybe I could buy a screen protector kit, a leather carrying case and one dock for a discount. Like ccell phone companies they could offer drastic discounts on outdated merchandise like they do with last years Bluetooth headsets.
I have not seen a television ad for the company yet. If one exists it's not being broadcasted enough. I think commercials boasting the same things mentioned during the FCC battle, that the new Sirius XM is a service like iTunes, HD Radio, Satellite TV, the Intnernet, etc - that it could potentially draw a different, younger demographic. Sirius XM is hip but it's not marketing itself in a reflecting manner. Howard is the man but you can't rely on talent alone to sell the new company. You need to boast about the talent AND how cool and familiar the technology is as well. Not too mention start boasting about HOW LARGE THE COMBINED MUSIC CATALOG IS COMPARED TO ITUNES, RHAPSODY, ETC! If they let teenagers know that you can store 8GB of your personal MP3 library in addition to saving Loved Songs and recording blocks of music they will be demanding Mom & Dad to get them an SL2.
So that's my two-cents on what I think could help Sirius XM draw attention, a younger audinece and wider national base, boost interest and make everyone realize what we knew all along - that Satellite Radio is far superior to other mediums available and as they add additional services on top of the TV and GPS, it will become a real force in the multimedia marketplace.
So get those creative juices flowing and tell Sirius XM how you think they can improve and draw more subscribers!
- Sirisuperfan
:bigthumbup:
One of my proposals would be to offer a 30 day trial of the Premium Internet Radio to all new subscribers. This would draw attention to an often overlooked feature that is actually one of Sirius' best products.
Another would be to follow suit with the cell phone companies and offer some accessory bundle promotions. If I could buy a new receiver with the offer of a home and car dock and save $20 I would be more inclined to buy the bundle. Or maybe I could buy a screen protector kit, a leather carrying case and one dock for a discount. Like ccell phone companies they could offer drastic discounts on outdated merchandise like they do with last years Bluetooth headsets.
I have not seen a television ad for the company yet. If one exists it's not being broadcasted enough. I think commercials boasting the same things mentioned during the FCC battle, that the new Sirius XM is a service like iTunes, HD Radio, Satellite TV, the Intnernet, etc - that it could potentially draw a different, younger demographic. Sirius XM is hip but it's not marketing itself in a reflecting manner. Howard is the man but you can't rely on talent alone to sell the new company. You need to boast about the talent AND how cool and familiar the technology is as well. Not too mention start boasting about HOW LARGE THE COMBINED MUSIC CATALOG IS COMPARED TO ITUNES, RHAPSODY, ETC! If they let teenagers know that you can store 8GB of your personal MP3 library in addition to saving Loved Songs and recording blocks of music they will be demanding Mom & Dad to get them an SL2.
So that's my two-cents on what I think could help Sirius XM draw attention, a younger audinece and wider national base, boost interest and make everyone realize what we knew all along - that Satellite Radio is far superior to other mediums available and as they add additional services on top of the TV and GPS, it will become a real force in the multimedia marketplace.
So get those creative juices flowing and tell Sirius XM how you think they can improve and draw more subscribers!
- Sirisuperfan