Today I learned Billy West was on Boston radio before Howard Stern with 25+ year morning man Charles Laquidara (on his show The Big Mattress).
That Google adventure led to me to an article, written about Charles retiring in 2000. I thought this was an interesting part of the story, featuring a name Stern used to mention regularly:
Mel Karmazin, then president of Infinity and now CEO of Infinity and CBS owner Viacom, was Laquidara's pal. But the relationship became chilly as Karmazin moved up the ladder. They no longer had lunch, and Karmazin would just nod hello. Finally, Laquidara presented Karmazin with an offer. He would write him a check for $3,000 -- $1,000 a minute for three minutes of his time, about what it was worth then - so he could find out what the tension was about. "I knew full well that he'd never cash it," says Laquidara.
Karmazin took him up on it. Laquidara recounts the meeting: "He looks at his watch and says, 'Go, you've got three minutes.' I say, 'Well, I just want to know why you don't talk to me anymore, why you won't have lunch with me anymore.' He says, 'Things are just different now. To start with, you leave every day an hour after your show, while Howard Stern is still working on his show, for the next day of his show, at 3 o'clock in the afternoon. You have the attitude that you're not going to celebrate when the ratings come out and they're good, because you don't cry when the ratings come out and they're bad. And you use the old hackneyed line that "I just do the best I can and that's all the company can expect of me."
" 'Well, that's not what we expect of you. We expect you to cry when the ratings are bad and celebrate with champagne when they're good. And also, I've been hearing that every time there's some kind of a union grievance, with someone who's being "oppressed by the company," instead of being on management's side, you're sitting in there with your union hat on. You pretend to be a union person, but you make more money than anybody in the city. I gave you stock options that I didn't even give Howard. You're the only jock in the entire Infinity chain in America that got stock options.
" 'You're not union no matter how hard you try to be one of the workers; you're no longer union anymore. You have a house with a pool in Dover. It's a joke that you call yourself a union employee. You have stock in the company - you are the company.' "
After that harangue, Laquidara admits he did rethink a few things, took more interest in ratings, and tightened up his show. And two months later, the cashed check showed up in Laquidara's accountant's office. Then came a welcoming letter from the National Rifle Association, an invite to meet with President Bush, and a thank you from the tobacco lobby. As a prank, Karmazin had divvied up the three grand to give to Laquidara's three least favorite causes in Laquidara's name.