That was just an audio simulcast of NBA TV, and not really an original NBA talk channel where people called into the shows.
I follow the NBA. I have NBA League Pass Broadband and I look at that some nights when I'm home, and I listen to NBA broadcasts sometimes in my car oln Sirius-XM. But I do have to admit that lately, the NBA's been a bit stale. There are the Celtics and the Lakers right now, and then there's everyone else. It seem pretty much a foregone conclusion that we will have another Celtics-Lakers Finals. I live in Sartanburg, SC, a bit over an hour southwest of Charlotte on I-85, so I try to be a Bobcats fan. But I really can't get into that team...they seem to be making no progress and I can see little in the way of hope for the future for them...and attendance is lousy at their games, so obviously others share my sentiments. Plus, North Carolina is a college hoops state anyway, and South Carolina is a football state!
But getting back to a 24-7 NBA channel, if we had one, they'd probably spend most of the time talking about the Lakers and Celtics anyway, and they'd blab about these teams even if they sucked! To use an analogy, the NFL channel sure does love the Cowboys, even though they're not close to the best team in the NFC and might not even make the playoffs! The Carolina Panthers are better, yet get less air time!