SOURCE FMQB
November 14, 2008
As the costs of streaming radio continue to be an uncertainty, online listenership to terrestrial stations that also stream online is growing. According to new data from Arbitron ComScore, CBS Radio's combined efforts with AOL Radio have netted a leap in listenership, growing their audience from 1.9 million in August to 2.3 million for September. Yahoo! was #2 for the month and actually lost some listenership, from 1.2 million in August to 1.1 million in September.
According to the New York Post's sources, a number of Internet stations are pulling back on programming due to the increased royalty rates, which are still being debated in the legal system. However, terrestrial stations are offsetting such costs "by selling integrated online and off-line advertising packages to sponsors."
Clear Channel Radio saw its online traffic jump 12 percent in October with over 14 million unique visitors, putting it in third place, with the growing IHeartMusic.com site, eRockster and IHeartRadio iPhone application adding to the traffic.
NPR's recently online expansion has seen its online traffic increase to 3 million, a 59 percent jump. Citadel's online traffic also grew by 66 percent to over 2.4 million visitors, with Entercom's sites also growing its traffic by 26 percent to just over a million visitors. According to the Post, Yahoo! traffic dropped 16 percent, which may have migrated over to the terrestrial stations' sites
November 14, 2008
As the costs of streaming radio continue to be an uncertainty, online listenership to terrestrial stations that also stream online is growing. According to new data from Arbitron ComScore, CBS Radio's combined efforts with AOL Radio have netted a leap in listenership, growing their audience from 1.9 million in August to 2.3 million for September. Yahoo! was #2 for the month and actually lost some listenership, from 1.2 million in August to 1.1 million in September.
According to the New York Post's sources, a number of Internet stations are pulling back on programming due to the increased royalty rates, which are still being debated in the legal system. However, terrestrial stations are offsetting such costs "by selling integrated online and off-line advertising packages to sponsors."
Clear Channel Radio saw its online traffic jump 12 percent in October with over 14 million unique visitors, putting it in third place, with the growing IHeartMusic.com site, eRockster and IHeartRadio iPhone application adding to the traffic.
NPR's recently online expansion has seen its online traffic increase to 3 million, a 59 percent jump. Citadel's online traffic also grew by 66 percent to over 2.4 million visitors, with Entercom's sites also growing its traffic by 26 percent to just over a million visitors. According to the Post, Yahoo! traffic dropped 16 percent, which may have migrated over to the terrestrial stations' sites