Six brands that could disappear in 2013

Wolf

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6 Brands That Will Likely Disappear in 2013

What do JC Penney, Mitsubishi Motors and Martha Stewart Living magazine all have in common? Each has earned a spot on the list of brands that will likely disappear in 2013.

Financial news site 24/7 Wall St compiled the full list by scrutinizing American companies based on sales, customer base, market relevance and overall fiscal health.

Some predictions we made earlier this year have already panned out. Mobile carrier MetroPCS was acquired by Sprint, automaker American Suzuki went bankrup,t and Current TV announced it will be sold or go under, says 24/7 Wall St.’s Editor Doug McIntyre. “We stand by the overall accuracy of the list.â€

Here are six more brands that the group predicts will likely to go bust in the New Year.

JC Penney
Customers have voted with their pocketbooks, telling the retailer this year that they dislike the revolutionized shopping experience.

In 2012, the merchant did away with coupons and frequent sales in favor of every-day low prices. Subsequently, sales are down over 20% since last year, and Internet sales have plummeted by more than a 33%. Many investors doubt new CEO Ron Johnson will be able to revive the 110-year-old company.

Mitsubishi Motors North America
The auto company is struggling to compete with rival car-makers. The company’s sales are down 29%, and they have just a 0.4% market share of the auto industry. By comparison, competitor Ford owns roughly 16%.

They’re just too small to survive, McIntyre says. They’re maybe 20th or 21st out of 22 automakers. They can’t afford to keep the brand up and running. It’s too expensive to operate and market the North American segment of the company.

BlackBerry
Its BlackBerry was the king of smartphones five years ago, until Apple and Android came along, knocking the mobile phone giant off the throne. There was a time when nearly everyone in the corporate world carried a Blackberry. But the company failed to transition its technology to appeal to more consumers, dragging down its stock price from $144 in 2008 to around $11 bucks these days. Word on the street is that RIM’s best exit strategy would be to get acquired.

Martha Stewart Living Omnimedia
With print a dying medium, domestic doyenne Martha Stewart is bowing to the challenges of publishing a magazine in an increasingly digital world. Her company, Martha Stewart Living Omnimedia, has shuttered two of its four magazines this year. And a third may be on its way out in the New Year. Ad pages in Martha Stewart Living were down 30% through nearly all of 2012. Analysts at 24/7 Wall St. expect the magazine to be the next Omnimedia property to be cut.

You can’t lose 30% of your advertising and still operate, says McIntyre. “Martha Stewart’s really lost her luster since going to prison, and she hasn’t gotten it back. The insider trading scandal tarnished her image with the women who looked up to her.â€

American Airlines
For almost 30 years, American was the premier airline in the United States. But the mergers of Northwest with Delta and Continental with United shrunk American to a mid-size carrier. The airline’s parent company filed for bankruptcy in 2011, and buyout rumors started this past spring, which some of the airline’s largest employee unions say they support.

Avon
The beauty brand is battling financial woes of its own. Earnings are dismal, and the company has been embroiled in a bribery probe over suspicious payments possibly made to government officials and third parties in China, France and Brazil. Earlier this year, a perfume company flirted with the idea of buying Avon. Although it didn’t sell, Avon is still an ideal candidate for takeover.
 

Casual Fan

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The Penney's near me is also packed. Huh.

Where will Koopman go for drag queen makeup without the Avon lady coming by his house?
 

Vols44

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Have to give this article an F. Same naysayers listed Wendy's, Burger King, Sears and Ann Taylor last year. Their logic must be along the same line as the blind squirrel finding an occasional nut.
 

Wolf

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I buy clothes at JC Penny quite a bit. Always seem to be doing ok to me.:scratch:
Ever since, they stop doing their weekly sales and turned it into a permanent sale item. I have heard, that been hurting them. I still buy some clothes there, but their another company called Kohl's and there prices are a bit cheaper and the material is still the same great quality. But I have been shopping there more now, so they somewhat have dragged me away from JCP.
 

memebag

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I buy clothes at JC Penny quite a bit. Always seem to be doing ok to me.:scratch:
Finally! Someone who can answer my questions.

Why do you shop at JCP? I rarely go in one, but when I do the clothes are all ugly and uncomfortable. So which is it? Do you buy them because they are ugly? Or uncomfortable?

I must know!
 

Wolf

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Have to give this article an F. Same naysayers listed Wendy's, Burger King, Sears and Ann Taylor last year. Their logic must be along the same line as the blind squirrel finding an occasional nut.
I would almost agree, I know years ago Radio Shack was on a list of company's closing down and they are still around. To me Wendy's have turned around, the food has tasted a bit better, sup there french fries. They have remolded, quite a few of the locations around me to more of a McDonald's feel. Burger King is trying hard, but I believe they are a bit late entering the game. They're starting to remodel couple of their restaurants in my city. Sears is related to Kmart, that just disaster there. Some Sears stores have closed its doors in Phoenix.
 

jef

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Ever since, they stop doing their weekly sales and turned it into a permanent sale item. I have heard, that been hurting them. I still buy some clothes there, but their another company called Kohl's and there prices are a bit cheaper and the material is still the same great quality. But I have been shopping there more now, so they somewhat have dragged me away from JCP.
I like that they ditched the coupon and inflated price nonsense. Kohl's is actually a prime offender in that arena too. They mark their signs at a higher retail price, then put it on "sale" for something that appears to be a bargain, but in fact is often more expensive than or similar to other stores. They don't get to be a great bargain unless you buy into their coupon silliness, or until they start to do clearance pricing.

As for JCP, I like the Claiborne men's shirts they carry (I don't find them ugly or uncomfortable, so :p ), and find the new store layouts to be much nicer to browse around in. It's only been a short while since they started rebranding/reimaging, so I'd give them a while yet before closing their coffin. Hell, if the mess that is Sears and KMart can still be around after the troubles they had, JCP can pull it out.

Would be sad to see American Airlines go - always prefer them over Delta/Northwest if I can swing it... I still have some FF miles with them that I should use soon, just in case :)

Not sure I care about any of the others.
 

Casual Fan

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Man, I never buy clothes. To anyone with style or fashion sense, my wardrobe is horrible, I'm sure. I usually wear khaki cargo pants and either a golf shirt in summer or a sweater or fleece in winter, and loafers. I really couldn't give a rat's behind about fashion.
 

memebag

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I buy clothes all the time. Jeans and shorts from Target. T-shirts from We Love Fine, Tee Fury, Think Geek, or stuff I design myself. For suits and such I like Macy's.
 

semipenguin

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I wish K-Mart would go away :(

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HecticArt

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I shop at JCP from time to time.
Levis are the same everywhere. They usually have my size and a good price. There are usually a good number of shoppers in there too.
 

memebag

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I shop at JCP from time to time.
Levis are the same everywhere. They usually have my size and a good price. There are usually a good number of shoppers in there too.
I don't get Levi's. $60 for a pair of jeans? Wranglers are $20 at Target. They last 5 or 6 years. Do 501s last 15 years?
 

HecticArt

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I don't get Levi's. $60 for a pair of jeans? Wranglers are $20 at Target. They last 5 or 6 years. Do 501s last 15 years?
I don't pay $60 at JCP. I think they are around $38 or so, they last for years, and people don't laugh at me for wearing Wranglers. It's worth $18 for that alone.
 

Wolf

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I don't get Levi's. $60 for a pair of jeans? Wranglers are $20 at Target. They last 5 or 6 years. Do 501s last 15 years?
I agree, Levi's are a bit expensive. I can get Wranglers at a good price. But does anyone support my state and buying Arizona jeans? :jj: I know that brand has nothing to do with Arizona.


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blyons200

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I don't pay $60 at JCP. I think they are around $38 or so, they last for years, and people don't laugh at me for wearing Wranglers. It's worth $18 for that alone.
Meme makes fun of people who shop at JCP, yet he buys his clothes at Target and wear Wranglers?:2funny:
 

memebag

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Meme makes fun of people who shop at JCP, yet he buys his clothes at Target and wear Wranglers?:2funny:
I never did. I said the clothes I see at JCP are ugly and uncomfortable, and I want to understand why people shop there. No one is helping with that yet.

What's wrong with Wranglers?
 

HecticArt

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