SiriusXM Launches Service Lane Program

Discussion in 'OEM Infotainment Systems' started by SIRIUSaboutXM, Aug 21, 2013.

  1. SIRIUSaboutXM

    SIRIUSaboutXM DRC Special Contributor

    [​IMG]

    SiriusXM Launches Service Lane Program

    Qualifying customers get complimentary 2-month SiriusXM subscription following visit to participating auto dealerships

    NEW YORK, Aug. 21, 2013 /PRNewswire/ -- Sirius XM Radio today announced the launch of Service Lane, its new program that provides a complimentary 2-month SiriusXM subscription to qualifying customers who have their satellite radio-equipped vehicles serviced at participating auto dealerships.

    "Service Lane is being embraced by dealers as a way to show their appreciation to service customers and build loyalty, providing dealers with the opportunity to give qualifying original and subsequent vehicle owners access to SiriusXM's unparalleled lineup of commercial-free music, premier sports, comedy, news, exclusive talk and entertainment," said Joe Verbrugge, Senior Vice President and General Manager, Automotive Remarketing and Retail Sales, SiriusXM.

    Service Lane builds on the success of the SiriusXM Pre-Owned Vehicle program, which has surpassed 10,000 participating dealers across the country and includes most of the nation's top franchise dealer groups. Now SiriusXM and participating dealerships are able to reach many more satellite equipped vehicle owners, who otherwise may not have had the opportunity to fully experience a SiriusXM trial subscription.

    Dealers interested in enrolling in the Service Lane Program or the SiriusXM Pre-Owned Vehicle Program can sign up at no cost at Dealer Programs.
     
  2. SIRIUSaboutXM

    SIRIUSaboutXM DRC Special Contributor

    [​IMG]

    But what's in it for SXM?

    For SiriusXM the benefits go beyond the obvious exposure. The trial subscription allows the company to identify the owner of a satellite radio equipped car, something which has been challenging in the past. The ownership data becomes a critical component as time passes, by allowing the company to market itself to the consumer directly. This makes for a more efficient and cost effective marketing department. For dealers there is a positive in that consumers receive the added value of a satellite radio subscription simply by getting vehicles serviced.

    A natural extension of the service Lane concept would be facilities like Jiffy Lube, Spee Dee Oil, and Firestone Car Care Centers. While I do not see this progression happening for quite some time, it is the eventual direction that is logical. Gaining exposure and tapping some 25 million cars that have idle satellite radio receivers is quickly becoming the groth story for SiriusXM. Stay Tuned.
     

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