New FTC Blog Rules

[TSS Taylor]

New laws began today regarding endorsements and reviews etc. The actual PDF from the Federal Trade Commission is 81 pages. It was overwhelming so I googled looking for a summary and found this site with a simplified explanation.
? New FTC Rule Could Trigger Big Fines for Bloggers | Business Marketing | Undress4Success

I can see why these laws were put into place but it leaves a huge gray area for everyday bloggers and message board posters to do something wrong with a potential fine of $10,000.

Overall the laws have changed effective Dec 1, 2009 regarding endorsements and reviews of products in the public's view. If I send DAB a radio to review he has to state that we sent it to him and if he was paid for doing the review.

 

[robhurlburt]

intersting stuff, and i don't see any problem with it from the quick skim through i did. If you get paid to do a review, let the people know.

I am wondering though, if a "cartoon" character says they lost 30lbs in 30 days on nutrajunk, do they need to disclose what other activities affected them?

 

[hyson]

I fully endorse DRC and get paid millions (of nothing)

Sorry guys 'n gals.

I can understand the necessity for something like this.