Attracting new subscribers is important, but not nearly as important as making the ones you already have happy, so they will extend their subs and/or get additional ones, recommend the service to their friends, etc etc.
Attracting new subscribers is important, but not nearly as important as making the ones you already have happy, so they will extend their subs and/or get additional ones, recommend the service to their friends, etc etc.
syphix said:And believe it or not, the "hits" oriented playlists will probably attract more subs than deeper, unfamiliar playlists. When I was in radio, the old adage was "expected experience": when someone tunes in, they are tuning in for a reason -- they EXPECT a certain type of experience. If you fail to give it to them, they'll tune out. That doesn't mean that there shouldn't be "deeper" channels...I think they should have a 75/25 approach: 75% of music channels are "hits" based, which can still play a few deep tracks, 25% are purely deeper tracks.
WorldSpace Inc., a Maryland-based operator of satellite radio services overseas, filed for Chapter 11 bankruptcy protection Friday after repeated failures to meet debt obligations and to pay its employees.
The company, which broadcasts its satellite radio services to more than 170,000 paid subscribers in 10 countries throughout Europe, Africa and Asia, sought Chapter 11 protection in the U.S Bankruptcy Court in Wilmington, Del. It listed assets of $307.4 million and liabilities of $2.12 billion.
The bulk of that debt, some $1.8 billion, is a contingent obligation under a royalty deal ...
Not so good news for sir today
Labor rights watchdog challenges Howard Stern -- who lampooned Kathie Lee Gifford over the exploitation of child workers in Honduras who sewed her clothing for Wal-Mart -- to confront Sirius Satellite Radio for the abusive sweatshop conditions faced by women workers at the Kiryung Electronics factory in Korea, where they assembled Sirius Satellite Radios.
The Dark Side of Sirius Satellite Radio - MarketWatch