Yep, but there's no reason not to support WMA and virtually all 3rd party players support it. I think it is a free license. The only reason that I can see they don't want to support it is so they can lock you into their iTunes service.
Yes, notice how other makers are more open than Apple? While Apple does make good products, they do seem to have the "lock you in" disease.
T"he only reason that I can see they don't want to support it is so they can lock you into their iTunes service."
Right, You are lock up by apple if you use iTunes
The only neater feature that I can imagine than this is if it played it without converting the file. Conversion between formats can degrade the quality.
so far i am really impressed by the amazon mp3 music serviceHow am I locked into iTunes, I buy from Amazon and Rhapsody all the time and in fact The Rhapsody software actually sees my iPod and the Amazon download softare actually automaticall copies the music directly to iTunes for me to copy to the device. Doesn't get any easier than this