It's rather obvious Denny's is paying for the mentions. It's product placement, pure and simple. Why else would an egg white omelette, chicken and rice eating fat-o-phobe be singing the praises of a heart attack palace? Are people really that delusional that they'd think this is anything but very poorly disguised guerilla advertising?
He's a businessman, folks . . . and right now, business is bad. They'll do anything to pay the bills.