My thoughts on the Dr Laura show:
- I generally agree with what she has to say
- The callers are horrible. They're the women we all know somewhere in our lives who basically say, "Hi, I'm about to or have done something stupid and just want some kind of validation for it." Then Dr Laura slaps them down and moves on. The problem is that nearly every call is like that. It's painful to listen to. It doesn't mean that what Dr. Laura has to say is wrong, though.
Generally the advice she gives out is the advice most guys would try to give out to their wives/girlfriends if they'd just listen. It's not like it's crazy stuff.
That being said, I can't listen to the show because the women who call in are just painful to listen do (repetitive).
Clark Howard is like that, too. He has good advice and generally good information but the show sometimes sinks into the: "HI, Clark - Listen to you all the time... I'm $80,000 in credit card debt and only make $35,000/yr..." Just the kind of stuff that makes you scratch your head. Call after call of that gets a little tiring.
I haven't listened to him regularly in years so he may have gotten better.
Regardless of all of that, though. I'm sure that you could find some folks somewhere that would specifically sign up because they have to have Dr. Laura. I wouldn't think that would be a huge number (less than Stern, obviously but I've always questioned those numbers, as well).
I think the key to it is that if Satellite radio has enough variety in it's programming (both talk and music) that you get people looking at it as a value. The wife might say, "Oh, they have Dr. Laura," and the husband might say, "Oh, they have Howard Stern..." "Oh, look - music from our teenage years.. It'll work anywhere we drive... Maybe we should buy a radio and try it out.."
That's more likely the conversation you're going to have. Not, "They have Howard|Dr Laura| Glenn Beck! We're buying this no matter what the cost!"
It's a lot like cable. There are shows I enjoy on cable. There's no one show that I'd buy cable for. Given the mix of entertainment and cable starts looking pretty good to most folks. Sure, there are those that would buy it, no matter what the cost, just for ESPN. Every cable subscriber isn't an ESPN junkie, though. The variety of it sells it more than ESPN (or any other single show/channel) does.