KBDS - Wikipedia, the free encyclopedia Play 103.9 was a Latin-themed Rhythmic CHR that despite good ratings, didn't rake in much revenue. The owner of the station - the son of union laborer Cesar Chavez - decided last week to shut the station down Saturday night at Midnight. Let's see, two stations in Peoria are now silent due to financial problems, and now, Bakersfield, pop. 372,323 and 780,711 metro has lost one of its own. It's gotten to the point where even a town with 3/4 of a million people can't support a radio station. Then again, they probably had to censor a crapload of music, causing its audience to listen to either Sirius or MP3 players instead.