I thought Howard said that 6 million people EXCLUSIVLY listen, meaning that they don't listen to anything else and that 60% of ALL subs listen to the show.
So 6 million listen to H100 and H101 all the time. Then, another 5 or 6 million flip to the show but then go and listen to something else.
Sort of like in regular radio ratings you have your P1 listeners. Meaning that your station is #1 on their preset and they always come to you first.
Don't we all remember those math wizards trying to figure out how much Oprah paid for a vacation for her employees?
$2,500 per person x 3000 employees or something like that....
Artie: That's like $400,000
Howards: Hold on, now, 1000 times 3 is 9000...
haha. I love it. I feel like a genious.
What about when they try to cube a number?
Howard: Three cubed is nine.
Gang: No, that's not right.
Robin: Cubed means four, so you multiply that four times. (She has insisted this on two seperate, distinct occasions.)
Gang: FOUR!?!
Robin: A cube has four sides!
...
I love that shit.
I can see that. They were about 50/50 going into the merger and I can believe that 20% of the Sirius subscribers going in got best of XM. Can't guess why though- best of XM is pretty useless.
I wonder how many people cancel their Best Of packages over the summer. IIRC, the only major summer sport on satellite is baseball, and if you really want those baseball games, you'll sign up for XM.
It's the same thing for Howard. If you really want Howard, you'll sign up for Sirius.
I can't imagine too many people listen to golf or racing on the radio.
I'd like to see a breakdown of the following numbers:
Sirius Subscribers
XM Subscribers
Dual Subscribers
Year-round BOXM subscribers happy with product (and reasons why)
Year-round BOXM subscribers so-so with product (and reasons why)
Year-round BOS subscribers happy with product (and reasons why)
Year-round BOS subscribers so-so with product (and reasons why)
I bet a strong majority of the people dissatisfied with the best of packages are MLB fans that don't have XM. If MLB were to agree to a BOXM deal, then I bet "Best-of satisfifaction" shoots way up.