SiriusXM Radio has made its debut its long-awaited 360L platform in the new 2019 Fiat Chrysler Ram 1500 truck. Via both satellite and streaming, the “360 degree listening” experience is now accessible through the Ram 1500’s Uconnect 4C NAV with 12-inch display, delivering a personalized listening experience, with more variety, smart content recommendations and on-demand audio.
During the company's October 2017 quarterly earnings call, SiriusXM CEO Jim Meyer explained that with 360L, “It’s going to become really clear how it enhances the content experience, gives us a real link to understand what they’re listening to and what they’ve shown interest in.” He said the two-way platform will improve functionality, allowing users to access time-shifted and on-demand content, as well as more personalized stations and improved sports features.
“The 360L integrations will be deployed slowly across more automakers, eventually yielding troves of information on usage and subscriber preferences that are difficult to obtain through a satellite delivery system,” Meyer told investors in October. “The benefits of enhanced connectivity and 360L will touch every area of our business.”
For users with a SiriusXM All Access subscription, SiriusXM with 360L delivers its full lineup of more than 200 channels, while enabling content recommendations on the touch screen, based on listening preferences. Among exclusive SiriusXM On-Demand programming never before available in the dash, for example, a subscriber listening to one of Howard Stern’s channels live may be presented the option of tuning in to Stern’s recent interview with Bono and The Edge of U2, which in turn may lead to a recommendation for SiriusXM’s adult alternative-formatted The Spectrum channel.
“We think SiriusXM with 360L will revolutionize the way you listen to audio in the car, and we are excited to launch it in the all-new Ram 1500,” said Jim Cady, executive VP of Products, Operations & Connected Vehicle Services at SiriusXM. “SiriusXM with 360L comes along at a time when embedded connectivity is enhancing the in-vehicle entertainment experience for more and more drivers and their passengers. We are using that connectivity to take a giant step forward with our platform, and SiriusXM with 360L improves both our consumer offering and our ability to understand and serve our subscribers. It will also enable us to understand user behavior, and so over time be better at recommendations and discovery across our wide bundle of content.”
Among the benefits of SiriusXM with 360L, according to the company: more channels (now 200+) available, including many previously only available online; access to thousands of hours of recorded on-demand shows, interviews and events in the car; enhanced sports play-by-play that makes it easier to find the listener’s favorite team during game time, and access to official broadcasts for more pro and college teams; smart content recommendations that enable listeners to discover what they love, based on their listening habits; and a new user interface that allows for easy navigation between channels, shows, and both live and recorded content.
In addition, individual listener profiles allow multiple drivers and passengers to customize and maintain their own presets and favorites; profiles can be synced with a listener’s mobile phone to seamlessly access favorites and pick up listening where they left off in the car on select content; users can use their voice to search SiriusXM’s library of content, or they can let “For You” recommendations serve up content choices; subscribers can manage their account, renew their subscription and contact SiriusXM through the touch screen on the dash when their vehicle is parked; and SiriusXM with 360L can receive over the air updates so users can get new features at any time.
Debuting at last week’s Detroit Auto Show, the Ram 1500’s interior offers the new SiriusXM radio, a 4G wifi hotspot, 19 speakers, 900-watt surround sound amp, 10-inch subwoofer, and active noise cancellation design and features.
From Inside Radio 16th January 18
During the company's October 2017 quarterly earnings call, SiriusXM CEO Jim Meyer explained that with 360L, “It’s going to become really clear how it enhances the content experience, gives us a real link to understand what they’re listening to and what they’ve shown interest in.” He said the two-way platform will improve functionality, allowing users to access time-shifted and on-demand content, as well as more personalized stations and improved sports features.
“The 360L integrations will be deployed slowly across more automakers, eventually yielding troves of information on usage and subscriber preferences that are difficult to obtain through a satellite delivery system,” Meyer told investors in October. “The benefits of enhanced connectivity and 360L will touch every area of our business.”
For users with a SiriusXM All Access subscription, SiriusXM with 360L delivers its full lineup of more than 200 channels, while enabling content recommendations on the touch screen, based on listening preferences. Among exclusive SiriusXM On-Demand programming never before available in the dash, for example, a subscriber listening to one of Howard Stern’s channels live may be presented the option of tuning in to Stern’s recent interview with Bono and The Edge of U2, which in turn may lead to a recommendation for SiriusXM’s adult alternative-formatted The Spectrum channel.
“We think SiriusXM with 360L will revolutionize the way you listen to audio in the car, and we are excited to launch it in the all-new Ram 1500,” said Jim Cady, executive VP of Products, Operations & Connected Vehicle Services at SiriusXM. “SiriusXM with 360L comes along at a time when embedded connectivity is enhancing the in-vehicle entertainment experience for more and more drivers and their passengers. We are using that connectivity to take a giant step forward with our platform, and SiriusXM with 360L improves both our consumer offering and our ability to understand and serve our subscribers. It will also enable us to understand user behavior, and so over time be better at recommendations and discovery across our wide bundle of content.”
Among the benefits of SiriusXM with 360L, according to the company: more channels (now 200+) available, including many previously only available online; access to thousands of hours of recorded on-demand shows, interviews and events in the car; enhanced sports play-by-play that makes it easier to find the listener’s favorite team during game time, and access to official broadcasts for more pro and college teams; smart content recommendations that enable listeners to discover what they love, based on their listening habits; and a new user interface that allows for easy navigation between channels, shows, and both live and recorded content.
In addition, individual listener profiles allow multiple drivers and passengers to customize and maintain their own presets and favorites; profiles can be synced with a listener’s mobile phone to seamlessly access favorites and pick up listening where they left off in the car on select content; users can use their voice to search SiriusXM’s library of content, or they can let “For You” recommendations serve up content choices; subscribers can manage their account, renew their subscription and contact SiriusXM through the touch screen on the dash when their vehicle is parked; and SiriusXM with 360L can receive over the air updates so users can get new features at any time.
Debuting at last week’s Detroit Auto Show, the Ram 1500’s interior offers the new SiriusXM radio, a 4G wifi hotspot, 19 speakers, 900-watt surround sound amp, 10-inch subwoofer, and active noise cancellation design and features.
From Inside Radio 16th January 18
