10 brands might not make it till 2014

Jon

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Dec 16, 2008
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1. I haven't set foot inside a JC Penney in years!
2. Tried the Nook at B&N, a little cheap for my tastes.
3. Good Riddance
4. Never used it
5. This surprises me, although if SAAB can bite the dust, I guess these guys can too.
6. Cameras in general are going away unless you're a professional photographer.
7. Women's College Basketball is pretty exciting. The WNBA is like watching paint dry.
8. Cricket (the company run by leap wireless) is okay, limited in coverage.
9. They're alright cars, can't say I've ever owned one.
10. Going away completely? Probably not, more like going online or on iPad.
 

Vols44

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Oct 18, 2008
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Ten Brands That Will Disappear in 2014

  1. J.C. Penney
  2. Nook
  3. Martha Stewart Living Magazine
  4. LivingSocial
  5. Volvo
  6. Olympus
  7. WNBA
  8. Leap Wireless
  9. Mitsubishi Motors
  10. Road & Track
I remember an article on this subject a year ago. JCP, Volvo and the WNBA have a few years left. Surprised Kmart/Sears, any smaller camera company (isn't Kodal already chapter 11?) and a few more foreign car companies aren't on Yugo-type life support.
 

IdRatherBeSkiing

Sherbert is not and never will be ice cream
Oct 11, 2008
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How many of the 2013 brands are still here? If more than 1 or 2, then these people know not what they are talking about.
6 Brands That Will Likely Disappear in 2013

What do JC Penney, Mitsubishi Motors and Martha Stewart Living magazine all have in common? Each has earned a spot on the list of brands that will likely disappear in 2013.

Financial news site 24/7 Wall St compiled the full list by scrutinizing American companies based on sales, customer base, market relevance and overall fiscal health.

Some predictions we made earlier this year have already panned out. Mobile carrier MetroPCS was acquired by Sprint, automaker American Suzuki went bankrup,t and Current TV announced it will be sold or go under, says 24/7 Wall St.’s Editor Doug McIntyre. “We stand by the overall accuracy of the list.”

Here are six more brands that the group predicts will likely to go bust in the New Year.

JC Penney
Customers have voted with their pocketbooks, telling the retailer this year that they dislike the revolutionized shopping experience.

In 2012, the merchant did away with coupons and frequent sales in favor of every-day low prices. Subsequently, sales are down over 20% since last year, and Internet sales have plummeted by more than a 33%. Many investors doubt new CEO Ron Johnson will be able to revive the 110-year-old company.

Mitsubishi Motors North America
The auto company is struggling to compete with rival car-makers. The company’s sales are down 29%, and they have just a 0.4% market share of the auto industry. By comparison, competitor Ford owns roughly 16%.

They’re just too small to survive, McIntyre says. They’re maybe 20th or 21st out of 22 automakers. They can’t afford to keep the brand up and running. It’s too expensive to operate and market the North American segment of the company.

BlackBerry
Its BlackBerry was the king of smartphones five years ago, until Apple and Android came along, knocking the mobile phone giant off the throne. There was a time when nearly everyone in the corporate world carried a Blackberry. But the company failed to transition its technology to appeal to more consumers, dragging down its stock price from $144 in 2008 to around $11 bucks these days. Word on the street is that RIM’s best exit strategy would be to get acquired.

Martha Stewart Living Omnimedia
With print a dying medium, domestic doyenne Martha Stewart is bowing to the challenges of publishing a magazine in an increasingly digital world. Her company, Martha Stewart Living Omnimedia, has shuttered two of its four magazines this year. And a third may be on its way out in the New Year. Ad pages in Martha Stewart Living were down 30% through nearly all of 2012. Analysts at 24/7 Wall St. expect the magazine to be the next Omnimedia property to be cut.

You can’t lose 30% of your advertising and still operate, says McIntyre. “Martha Stewart’s really lost her luster since going to prison, and she hasn’t gotten it back. The insider trading scandal tarnished her image with the women who looked up to her.”

American Airlines
For almost 30 years, American was the premier airline in the United States. But the mergers of Northwest with Delta and Continental with United shrunk American to a mid-size carrier. The airline’s parent company filed for bankruptcy in 2011, and buyout rumors started this past spring, which some of the airline’s largest employee unions say they support.

Avon
The beauty brand is battling financial woes of its own. Earnings are dismal, and the company has been embroiled in a bribery probe over suspicious payments possibly made to government officials and third parties in China, France and Brazil. Earlier this year, a perfume company flirted with the idea of buying Avon. Although it didn’t sell, Avon is still an ideal candidate for takeover.
0 right last year and they repeat a couple this year. Bzzz. Fool me once, shame on you. Fool me twice, shame on me.

ETA: No mention last year of the failure of the Twinkie either.
 

HecticArt

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Oct 19, 2008
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I can picture 2,3,4,8,&10 going away in the next couple of years, but the others will likely hold on for a while. They have called many of them as finished a long time ago.

I'll still get Levi's socks and drawers from JCP, but not much else.
 

Jon

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Dec 16, 2008
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0 right last year and they repeat a couple this year. Bzzz. Fool me once, shame on you. Fool me twice, shame on me.

ETA: No mention last year of the failure of the Twinkie either.
And even this year they seem to be more certain. The '13 list said likely to disappear. This years list says will disappear.



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jef

Power Pig, Hello!
Oct 12, 2008
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I don't see Olympus going anywhere in a year.. I see changes, but overall their Micro 4/3 cameras are getting good buzz and seem to be gaining traction. Their medical device arm I think is also quite profitable. Sony owns a small chunk of the company now, too - perhaps partially as a hedge to keep an eye on the mirrorless camera market and to give them an option if the Sony NEX series fails (though it is also getting quite good buzz right now).

I still like JCP, overall, now than I did before their recent re-brand. Would be bummed to see them go as I like the Claiborne and Izod stuff they have been carrying. But hey, there's still lots of other places out there to shop.

The rest I am Meh about. I'm actually surprised Mitsubishi Motors is still around.
 

Jon

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I'm picturing the editorial meeting for some of these articles as monkeys flinging shit at a dartboard.


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Casual Fan

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Oct 14, 2008
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if i ever had a kid
We haven't had Koopman sterilized yet? How did we miss this one?

Anyway, Barnes and Noble can't be a bookstore without an e-reader entry. They plan to keep the nook brand and the nook ebook store, but someone else will make the hardware with the nook badge on it.

I got my kids nook HD tablets for Christmas. $79 on Black Friday, which is pretty damned good for an HD screen and Android.