Red2Blu - Upgrade Your Warner Bros. HD-DVDs for New Blu-Ray Discs
Warner Home Video through their WBShop.com website has announced that they will now allow HD DVD owners to exchange their old Warner HD DVDs for the Blu-ray version. This may be the last chance for owners of the now defunct high definition format to salvage some worth from their film libraries before sacrificing the discs to the dumpster gods.
The process is simple:
- Click here and select the HD DVD titles you want to exchange for Blu-rays.
- Limit one exchange per title
- Upgrade fee of $4.95 per title
- Shipping fee of $6.95 per order ($8.95 per order for Hawaii, Alaska, and Puerto Rico)
- Mail the original cover-art to Warner's processing center
- Receive new discs in 4-5 weeks
Its great to see that Warner is admitting some responsibility for their previous decisions (beyond management reconstruction). I will be eager to see if Paramount and Universal will also follow suit with similar exchange programs of their own.