TNT's Wide Open coverage!

dpkimmel2001

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Nov 6, 2008
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:bigclap:

The way it should be done. Great job. Didn't miss a second of the racing action.

:bigclap:
 

Calypso

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Apr 29, 2009
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No it was good, I got the Canadian TSN coverage but, it seemed for a while there was a commercial every 3 minutes...

Wish they would do it every race like Indy does.
 

dpkimmel2001

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Nov 6, 2008
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No it was good, I got the Canadian TSN coverage but, it seemed for a while there was a commercial every 3 minutes...

Wish they would do it every race like Indy does.

I can't comment on TSN coverage but TNT had half the commercials as they normally would. I also couldn't comment on the IRL broadcast as I don't follow them. I thought that showing the entire race was a great move & I'd like to see more broadcasts like it.
 

DexterMorgan

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Oct 22, 2008
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I thought even the TSN version was very very well done, and I can only imagine what the actual TNT version looked like. Awesome to not miss any green flag laps.
 

Calypso

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Apr 29, 2009
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I thought even the TSN version was very very well done, and I can only imagine what the actual TNT version looked like. Awesome to not miss any green flag laps.

Oh ya it wasn't bad, there was just spans where they did do commercials every 3 minutes... Lucky enough us TSN'er even got side by side as this is the first year they have done it for us..
 

thegame310

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Oct 13, 2008
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The only thing I didnt like was they had it at the bottom. I wish they would of had it up at the top of the screen.
 

flap_jackson

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Nov 10, 2008
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It's certainly the highlight of TNT's coverage, and I wish the other networks would also adopt it. Really, it's what the fans want!:bigthumbup:
 

mghtx

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Oct 23, 2008
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It's just to bad that it is only for one race though.

Which is D-U-M, stupid! :p But, with the economy not getting any better, it's at least causing nascar to listen to the fans a little.
 

CatDad 2004

New Member
Jul 7, 2009
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Charlotte, NC

While TNT did an admirable job, one factor should be remembered. Any commercial break that contained content from a particular cable system was displayed in full screen. The idea of side-by-side commercials on over-the-air broadcast networks just won't fly for the same reason.

The networks maintain, with good reason, that their affiliates won't accept the sbs system. If I was buying time from WXXX on a particular broadcast, whether it be NASCAR, the evening news, or prime-time entertainment, I would want the maximum exposure, since that's what the rest of the advertisers get.

The only hope for this system to EVER get adopted is for there to be a demand from the advertisers for it to happen. And, the best way for that to happen is for a large number of consumers to POLITELY point out the advantages to those advertisers, and go out of their way to POLITELY thank the advertisers who participated, and the agencies who placed the ad buy for them.

If enough local advertisers push for it, the affiliate stations will begin placing pressure on the networks. And in this broadcasting environment, the networks have to pay careful attention to the desires of their affiliates.

Without affiliate desire for side-by-side, there is absolutely NO WAY that it will EVER occur. IMCO
 

dpkimmel2001

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While TNT did an admirable job, one factor should be remembered. Any commercial break that contained content from a particular cable system was displayed in full screen. The idea of side-by-side commercials on over-the-air broadcast networks just won't fly for the same reason.

I watched it on DirecTV and the only time that they went 'full screen' was during the caution periods. They went 'full screen' for all advertisements during that time frame. The rest of the time the commercial was in a small box to the lower, right hand portion of the screen. I've emailed TNT to let them know I liked the coverage but it doesn't mean that much as they only have one race left.

Here's your list of people to thank.....

Total number of Non-Verbal Ads during the race (just screen-crawls or logos on-screen): 32
(companies: Coke Zero; Coca-Cola; MyCokeRewards.com Real Taste of NASCAR Sweepstakes ; U.S. Army; GoArmy.com; Inglourious Basterds ; Buck Cherry ; GoodYear; Coors Light; Sprint; Sprint.com/nownetwork ; The Weinstein Company ; Burger King; Toyota; ToyotaRacing.com ; Subway; Viagra; Dark Blue on TNT; TNT’s Race Buddy ; next week’s Chicagoland race on TNT)

Total number of commercials shown during the race: 24
(companies: Coke Zero; Coca-Cola; GoodYear; U.S. Army; Burger King; Sprint; Sprint.com/nownetwork; Coors Light; ‘Inglourious Basterds’ movie; Subway; Toyota; ToyotaRacing.com; ‘Dark Blue’ on TNT; Coors Light; Viagra)
 

CatDad 2004

New Member
Jul 7, 2009
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dpkimmel2001, thanks for the clarification. Since I'm not an STV customer, theikr process doesn't cross my radar very often. My background is in commercial, terrestrial broadcasting, so the ops package for OTA or MSO is a little more familiar.

It is true that the full screen breaks came during cautions. However, those breaks were the ones that contained a mixture of national/network and local content. That was the point I was trying to make.

But while I'm on the soap box, the object of every commercial campaign is to be memorable. This race contained some custom created advertisements. I've read posts on a number of boards concerning how memorable some of the posters felt the ads were. Those advertisers should be thanked as well, Custom content often points to the importance of an event.

My overall point is: It is easy to be critical when something goes wrong, or is not to our desire. Most of the time, however, people don't speak up, and put it in writing when things go right, as they did on Saturday night. In this day of electronic communication, a simple thing like a "snail mail" letter to Turner Sports, and their major advertisers, carries an even larger voice than it used to.

IMO, if you feel that TNT was correct, they should be told. If you think the sponsors and their agencies were correct in participating, they need to be told.

In this economy, advertising needs to be placed in the manner that produces the most effect for the product being advertised. With that in mind, the agencies responsible for creative and placement will seek out the most efficient vehicle. If they believe that SBS NASCAR coverage is the most effective vehicle, they will clamor for it.

If local advertisers make it known that they want this, then the local affiliated stations will put pressure on the Fox and ABC brass to make it happen.

If the brass get support, and/or urging from those two avenues, it won't take long to get it done. Nobody wants to lose revenue.
 

jC...

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Oct 14, 2008
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If I was buying time from WXXX on a particular broadcast, whether it be NASCAR, the evening news, or prime-time entertainment, I would want the maximum exposure, since that's what the rest of the advertisers get.

WXXX is a radio station in Burlington VT. Not a TV Station. :p:p:p
 

dpkimmel2001

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Nov 6, 2008
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Way off topic but I did like the turkey promotion episode when Les Nesman threw them out of the helicopter. Who knew those turkey couldn't fly? Not Les. :yesshake: