FTFA said:By streaming its music, sports and talk channels to users of the iPhone and iPod Touch, Sirius can give its existing subscribers another way to access content and let new customers sign up without buying new radios, CEO Mel Karmazin said.
It'll be nice to have ALL Available content, not just limited to music and a few talk channels. Now I wonder what they'll be offering for subscription packages.
Then really, what's the point? MLB and NHL all stream their games online, NFL and NBA can't be far behind. They can't market it as an alternative to buying a radio to new subscribers if they don't have everything there. It'd be interesting to see how many people get it since you get an iPod to avoid radio, which is exactly what Sirius has morphed into.
I'm not sure this is really an attempt to get any new subscribers, as much as it is appeasing the ones they have now to keep them from leaving. Knowing their history, however, they'll find away to screw this up, too. If I was more of a Howard Stern or O&A fan, I'd probably get this to listen. But I don't like either show, don't like sports talk, and the music content doesn't do it for me with all the other stuff that's available on the iPhone.
Posted via Mobile Device