I just purchased a new Ford truck with factory Sirius Saturday. The dealership had Sirius marketing material everywhere and was playing Sirius in the showroom floor and just outside. The dealership was in Texas A&M land and a very nice dealership with very helpful people. EXCEPT, when it came to Sirius. There is a new vehicle customer delivery check list. On this check list is a box where the salesman instructs me how to set a Sirius preset channel. The box was checked, but the instruction did not take place. Don't get me wrong, this is a wonderful dealership that went above and beyond making me comfortable, explaining the services available to me and introduced me to the service manager. The Sirius factory radio was not activated and the dealership told me that they had to call Sirius to activate the radio. I tried to call Sirius, but did not have a SID number. I read the owner's manual and there were no instructions to activate Sirius other than call the 888 number. There is detailed information on how to operate Sirius (if it was activated). The dealership said they would call Sirius on Monday. I told them that Sirius was open 24/7, but they just kept telling me they had to call Sirius and would do it Monday and when they did, the SID would be displayed on the radio. I find this hard to believe and ask if anyone here has gone through this process. My main concern is that if I did not really, really want Sirius, the radio would not be activated and I would have not received any free trial to tease me into subscribing.