Good idea / Bad idea. What do you think?
The NASCAR Media Group is not even two years old, but nowhere is the sanctioning body spending more money or more carefully plotting its future. Over the next few months, the media group will start moving out of its cozy, well-worn offices just south of downtown Charlotte. Its new $45 million home - $30 million in state-of-the-art equipment, $15 million in construction - will be adjoining the sparkling NASCAR Hall of Fame building in the heart of downtown, where it will occupy floors two through five of the 19-story office tower. Inside, the group will have everything it needs to start its own network, from multiple studios and control rooms, to full graphics and high-definition capability. Even though the hall of fame won't open for another year, the office space adjoining the attraction will be ready for occupancy in June. It will give NASCAR nearly limitless options when it enters the next round of media talks - its current deals for TV, radio, mobile and the Internet expire in 2014. And the idea of joining Major League Baseball, the NBA, NHL and NFL in starting its own network will be part of the discussion.
Personally, I like the idea. I watch the NFL Network all of the time during the season & would love to see a NASCAR Network start up. I had always thought that was what Speed TV was going to become.
What do you think?
The NASCAR Media Group is not even two years old, but nowhere is the sanctioning body spending more money or more carefully plotting its future. Over the next few months, the media group will start moving out of its cozy, well-worn offices just south of downtown Charlotte. Its new $45 million home - $30 million in state-of-the-art equipment, $15 million in construction - will be adjoining the sparkling NASCAR Hall of Fame building in the heart of downtown, where it will occupy floors two through five of the 19-story office tower. Inside, the group will have everything it needs to start its own network, from multiple studios and control rooms, to full graphics and high-definition capability. Even though the hall of fame won't open for another year, the office space adjoining the attraction will be ready for occupancy in June. It will give NASCAR nearly limitless options when it enters the next round of media talks - its current deals for TV, radio, mobile and the Internet expire in 2014. And the idea of joining Major League Baseball, the NBA, NHL and NFL in starting its own network will be part of the discussion.
Personally, I like the idea. I watch the NFL Network all of the time during the season & would love to see a NASCAR Network start up. I had always thought that was what Speed TV was going to become.
What do you think?
