Sirius Left clearly has Bennett, Samuels and Thompson on because they want to push their own product.(1) The other hosts are great, but you can listen to them for free (2). There's no way to get Sirius XM exclusive hosts unless you pay Sirius XM to listen to them. Also, I can't stand Alex Bennett, but if by some chance those guys get the axe, I hope Sirius tries another exclusive hire.
Air America is no longer even worth considering as a viable liberal talk radio network. Dial Global (formerly Jones Radio Network) has them beaten in talent, numbers, and revenue. XM's America Left carries 12 solid hours of Dial Global content in a row where there used to be Air America content.(3)
1. first fault in your arguement. i do believe that sirius can push their own product. and when the consumers (that'd be us, the listeners) tell them that their product sucks, sirius should be in the mode to be receptive and make changes. especially when they are not being put in the best light in the financial markets. the last thing they need is reports that they aren't receptive to what the consumer wants.
2. second fault in your arguement. not so. i live in louisville, kentucky. while the city itself is progressive, and we have an honestly progressive democratic representative, we are home to exactly 3 conservative, 3 religious stations which are not known for their progressiveness and ZERO progressive talkers. coast to coast am would be considered the most liberal programming on the airwaves here. the only way i can hear progressive talk is either with satellite radio or streaming online, which means i have to be tied to my computer all day to hear progressive talk. notice the number of stations that carry ed shultz whom most consider the best mainstream progtalker and compare that to the number who carry beck, or ingraham, or liddy, or medved, or bill bennett; your third tier conservotalker. progressive talk is not as widespread as you think.
3. obviously there is a portion of the audience who cannot stand samuels, bennett or thompson on the "liberal" talk channel because they aren't liberal. this same audience wants there to be more of that dial global content played. it couldn't hurt to play it live. and there is nothing wrong with that.
i have stated before that to fix 2 sirixm should do 3 for the sirius side of the listenership. when programming got combined, i thought that the best thing to do was for there to be a sirixm exclusive channel where samuels, bennett, thompson, who or whatever could air and a channel for the syndicated progtalkers only where you could have dial global plus mike malloy plus others for those who live in markets where the closest stations that air them are more than 300 miles away. it would be what the people wanted. siriusxm on the sirius side has clearly not been listening to what it's subscribers want.