wow, this makes me even more happy that i'm paying for this sh*t. hell, if we're gonna get this kinda nonsense, they might as well downgrade to one channel.
I don't get it, is Bubba only doing 4 days a week on Terrestrial??? Are they banking on people signing up for Sirius for the one uncensored show a week?
Bubba seems to think that if they stick around and let Sirius play their free show to Sirius subscribers, that when Howard retires they'll be able to step in Howard's place and win back the people they lied to two in 2008.
He's high if he thinks that. The day Howard leaves I cancel and sub to XM's music-only option. No one is paying for Bubba on his own, and SiriXM knows it. Its why they won't pay him for his show - because no one pays to listen to him.
Bubba seems to think that if they stick around and let Sirius play their free show to Sirius subscribers, that when Howard retires they'll be able to step in Howard's place and win back the people they lied to two in 2008.
I think Sirius should try and buy up other terrestrial radio shows as "tester shows", just to see what type of free radio shows that subscribers would be willing to pay for.
I agree. why would someone pay for something thats free?
It was always been my belief that sirius should have bought out bubba's testicular contract in order to put him on sirius exclusively. but it looks like they dropped the ball yet again. maybe if sirius hadn't spent so much money frivolously on other talent that brings almost no subscribers in or doesn't really appear on sirius, they'd be in better shape. #1 on that list IMO is eminem. he is never on sirius, yet they advertise the hell out of him. he hasn't even had a studio album in 4 going on 5 years now. its ridiculous. jamie foxx is another big name, but I have heard him doing his show many times. which is suprising given he's an a-list actor, comedian, and a singer. his channel has regular shows, so I can't knock it that much. at least with the mad dog signing, they finally got the idea that sirius needs more radio people that do actual shows 5 days a week instead of celebrities.
This was something Bubba said during the end of his show today. Hulk Hogan called in and briefly bashed Sirius for not signing up Bubba properly. Bubba laid out what he thought might transpire if Howard retires in two years.
Basically, he's in a holding mode until Howard retires. Bubba gets to play terrestrial radio again in two years when his contract comes up and he gets to play Sirius for two years until Howard retires.
Talk about being a mark.
Well putNo one accused him of being bright.
1. If SiriXM doesn't think he's worth the money now, why would they think differently in 2 years?
2. What makes him think SiriXM will be around in 2 years? Blapunkt (sp?) just debuted the first in-car internet radio head unit. I still don't understand how internet radio can be delivered reliably and ubiquitously in a car, but I'm guessing they've figured it out.
The real issue is this: what are DJs really worth? The new PPMs have shown that guy talk shows have had over-inflated numbers for years. People just don't listen to them in the numbers that the diary system suggested. Further, there are an exponentially increasing number of entertainment options. The era of the gigantic, half-billion dollar payday is long gone; even Howard wouldn't get half of that in today's environment. Companies are looking at radio as a medium and are starting realize that it just doesn't pay no matter who's on the mic - the returns on the mega-salaries just aren't there anymore. Bubba should have realized this and have been thankful for what they were willing to pay him (which, btw, was probably over a million a year). Now, they'll drop him soon when the figure out that his warmed-over terrestrial replays aren't worth even the small money they're paying for it, and he'll be left with terrestrial, which will continue to reduce what they're willing to shell-out for talent.
Its over Johnny, its over. But then again, it should be; this guy was always second rate and never a real star in the industry. Until Howard brought him over (as a way to placate his fans who had said he went soft and offer them harder-edged content), I'd never heard of him.
1. If SiriXM doesn't think he's worth the money now, why would they think differently in 2 years?
The real issue is this: what are DJs really worth? The new PPMs have shown that guy talk shows have had over-inflated numbers for years. People just don't listen to them in the numbers that the diary system suggested. Further, there are an exponentially increasing number of entertainment options. The era of the gigantic, half-billion dollar payday is long gone; even Howard wouldn't get half of that in today's environment. Companies are looking at radio as a medium and are starting realize that it just doesn't pay no matter who's on the mic - the returns on the mega-salaries just aren't there anymore.
They might, and I suggest strongly the word might, they might think differently if their business is still intact after the blood shed of the upcoming year. With Howard in the catbird seat of his last year on radio, he'll either be making his year long swan song and "graceful" exit or he'll be bitching and moaning about having to do his job and he'll be floating rumor and innuendo about other radio offers. If the latter proves to be true, then I think Bubba won't stand a good chance of getting a big deal with satellite. If Howard is truly ready to move on, then Bubba staying where he is until the dust settles isn't a bad option, it's just a messy and painful one for his new satellite fans at the moment.
No one accused him of being bright.
1. If SiriXM doesn't think he's worth the money now, why would they think differently in 2 years?
2. What makes him think SiriXM will be around in 2 years? Blaupunkt (CES 2009 Preview: Internet radio in the car - Autoblog) just debuted the first in-car internet radio head unit. I still don't understand how internet radio can be delivered reliably and ubiquitously in a car, but I'm guessing they've figured it out.
The real issue is this: what are DJs really worth? The new PPMs have shown that guy talk shows have had over-inflated numbers for years. People just don't listen to them in the numbers that the diary system suggested. Further, there are an exponentially increasing number of entertainment options. The era of the gigantic, half-billion dollar payday is long gone; even Howard wouldn't get half of that in today's environment. Companies are looking at radio as a medium and are starting realize that it just doesn't pay no matter who's on the mic - the returns on the mega-salaries just aren't there anymore. Bubba should have realized this and have been thankful for what they were willing to pay him (which, btw, was probably over a million a year). Now, they'll drop him as soon as they figure out that his warmed-over terrestrial replays aren't worth even the small money they're paying for it (only this time, because he pissed them off, his fans won't care), and he'll be left with terrestrial, which will continue to reduce what its willing to shell-out for talent.
Its over Johnny, its over. But then again, it should be; this guy was always second rate and never deserved an nation-wide audience. Until Howard brought him over (as a way to offer harder-edged content to his fans who were complaining he went soft), no one outside of the armpit of America had ever heard of him.