Bubba now said it's the "whole shootin' match" with all the CDs, all the DVDs, etc. Now, it's apparently gone from one lucky one to five lucky ones.
It seems like you have two options:
1) Take your chance on the free deal, which includes the entire box set AND a trip to Florida
2) Buy it and test your luck with the golden ticket.
I'm guessing that things will be done so that if you buy it (and it includes a winning ticket), AND Bubba draws your name, he goes onto the next name. Either way, it seems like no one will "win twice."
Meanwhile, in related news, the BubbaArmy.com and BubbaWonka.com sites are slow as shit.