In all honesty, it is a great question because there are so many ways to answer it. Sirius XM Radio is more than simple radio, and ironically, it is the overwhelming wealth of content that leaves most people confused as to how to answer that simple question. Inevitably, most satellite radio fans revert to the simple answer of, “It has commercial free music.”
Why should someone pay for radio? There are many answers, but it is exclusive content offerings and programming that set satellite radio apart from AM, FM, and even HD radio. Take a look at the Featured Music Channels offered by Sirius XM.
Sirius XM carries at least a dozen channels dedicated to a particular artist or style. There is a Grateful Dead Channel, Radio Margaritaville, Bob Dylan, Willie Nelson, Siriusly Sinatra, and the list goes on. Along with these dedicated channels, various artists often take over a channel for smaller two week runs. Such an event happened earlier this year with Duran Duran, and right now, Phish fans can catch that band on The Jam On channel.
Sirius XM takes the radio experience to a new level. Sirius XM offers consumers a chance to hear content that simply is not available by traditional radio. Only satellite can offer programmers the freedom to program channels the way they always wanted to without the worry of hitting a specific play list or offending a certain sponsor. Sirius XM gives artists the chance to reach out to fans in a deeper and more meaningful way. When is the last time you saw any band take over a terrestrial radio station for a week or two?
If featured music is not enough, there is the unprecedented sports coverage, world class talk channels, and all the news one would care to listen to.* However, these specialized music channels are something that simply is not available anywhere else, and it is programming such as this that makes Sirius XM so special.
So the next time you hear someone ask, “Why should I pay for radio?”, you should simply respond, “You don’t know what your missing, but if you give me an hour or so, I could point out dozens of reasons.”
View the original Article at Digital Radio Magazine or discuss it here.