Common Sense Meets Commerce in Subway’s Phelps Ad

hexagram

Medicinal & Recreational.
Oct 11, 2008
2,760
96
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Seattle, WA
Five months after breakfast cereal maker Kellogg’s axed Michael Phelps as an endorser after a photo of him appearing to smoke out of a bong surfaced, Subway has released its first ad featuring the Olympic champion.

Not only does Subway’s ad demonstrate an understanding that Americans care way more about Phelps’ amazing accomplishments than they do about his very ordinary controversy, but it actually articulates that sentiment: “You can always be yourself at Subway.â€

Kellogg’s apparently found it inconvenient that a marijuana user should also be wildly successful, but Subway’s approach is far more sensible and smart. I mean, what kind of advertising honcho would recommend condemning an American icon for committing an act nearly half your target audience has committed?

Common Sense Meets Commerce in Subway’s Phelps Ad — MPP Blog

[ame=http://www.youtube.com/watch?v=UuH-Lf3aGdU]YouTube - Michael Phelps SUBWAY Commercial[/ame]
 

hyson

Forum Jerk
Oct 19, 2008
11,844
1,061
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Phelps... what a doof.

Great swimmer though. Probably gets lots of pu$$y.
 

Steel Cranium

Well-Known Member
Nov 12, 2008
1,004
49
48
NorthEast Ohio
Perfect fit: Post reefer munchies = subway.

White Castle should do the same with John Daly: After a hard 12-pack on the course, I'm ready for white castle sliders...
 

semipenguin

Cheeseburger Connoisseur
Oct 11, 2008
24,641
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Post & General Mills make better cereal :)

I'll give give my money to Subway dispite the gumpy sandwich artists :)
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