Five months after breakfast cereal maker Kelloggâ€™s axed Michael Phelps as an endorser after a photo of him appearing to smoke out of a bong surfaced, Subway has released its first ad featuring the Olympic champion.
Not only does Subwayâ€™s ad demonstrate an understanding that Americans care way more about Phelpsâ€™ amazing accomplishments than they do about his very ordinary controversy, but it actually articulates that sentiment: â€œYou can always be yourself at Subway.â€
Kelloggâ€™s apparently found it inconvenient that a marijuana user should also be wildly successful, but Subwayâ€™s approach is far more sensible and smart. I mean, what kind of advertising honcho would recommend condemning an American icon for committing an act nearly half your target audience has committed?
Common Sense Meets Commerce in Subway’s Phelps Ad — MPP Blog
[ame=http://www.youtube.com/watch?v=UuH-Lf3aGdU]YouTube - Michael Phelps SUBWAY Commercial[/ame]