Yes it is, but if you drive them all then you will be able to narrow it down.As far as total cost of ownership for 36 months and per Kelly Blue Book, the Toyota is the best truck. Ford is the best selling half ton truck and Chevy is dressed out just a little nicer than the Ford. Dodge has a great drive train, but the Toyota has the most torque and HP with the better fuel ratings.
I suppose it will boil down to the interest rate offered by the various manufacturers. In my area Ford is offering up to $15M of sticker, bring your own financing or 0% and make your best deal with the dealer. Toyota is offering $5M off MSRP or 0% for 36 months and make your best deal. I have not checked out Dodge or Chevy yet. I have another week or so to make up my mind.
Did I mention buying a truck is hard work?
Man, Ford dealers are getting close to make me purchase a diesel F250 King Ranch, :heat:. I don't need that big of truck, but its resale value holds up a heck of a lot better than the F150 KR. They are now talking $16M off MSRP. I am still thinking Toyota though, but have not driven a Dodge yet either.