SIRIUS XM Radio and Ford Motor Company announced that Ford and Lincoln Mercury customers across the United States will receive an introductory three-month trial subscription of the “SIRIUS Everything” package upon the purchase of all SIRIUS-equipped Ford and Lincoln Mercury Certified Pre-owned vehicles.

The “SIRIUS Everything” package delivers more than 130 channels of premier sports, news, talk, entertainment and commercial-free music programming plus traffic and weather information.

“Ford and Lincoln Mercury drivers have embraced satellite radio, a feature delivering a diversity of entertainment and offering listeners an incredible breadth of programming,” said Doug VanDagens, Director of Ford’s Connected Services Solutions Organization. “We are pleased to include this introductory trial of SIRIUS in certified pre-owned Ford and Lincoln Mercury vehicles, making for an even more enjoyable experience for our customers.”

“We are thrilled Ford is introducing a three-month trial of the ‘SIRIUS Everything’ package to its customers,” said Steve Cook, Group Vice President and General Manager, Automotive Division, SIRIUS XM Radio. “We look forward to continuing to provide the best in audio entertainment seamlessly delivered with a push of a button to drivers of certified pre-owned Ford and Lincoln Mercury vehicles.”

Ford will continue to offer SIRIUS as a factory-installed feature with a 6-month subscription of SIRIUS included on most new Ford and Lincoln Mercury vehicles sold in the United States.




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This should be good for Sirius XM considering how well Ford has been doing lately. Once customers listen for 3 months (for free) I can see a good percentage keeping service.

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Sirius XM News Digital Radio Magazine Blogger

Mercedes Benz had the same thing the last quarter of last year. Calling Sirius to turn it on was a PITA.

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A win-win scenario if you ask me; it moves newer automobiles while giving folks a taste of satellite radio. Sirius versus terrestrial radio is like HD versus digital tv.