Spotify to be free for iOS users in US, Android likely to follow - Page 2

memebag · #11 06-20-2012, 04:06 PM

Quote:

Originally Posted by jef

I prefer to think of it as "working the system"

From developers standpoint, though, I see the attraction - close to 1 Billion built-in users who don't have to be bothered to create a new account in order to use my product.

I doubt that's the motivation. It's more likely a cross-marketing opportunity, selling eyeballs to advertisers.

jef · #12 06-20-2012, 09:26 PM

Quote:

Originally Posted by memebag

I doubt that's the motivation. It's more likely a cross-marketing opportunity, selling eyeballs to advertisers.

Right - I didn't get explicit in my explanation there, but exactly it... "pre-existing" users that they hope log in, listen to some tunes, hear a few ads - and perhaps upgrade to Premium.
It's a good service, I think - just unfortunate that they went exclusively FB for new accounts.

**DAB** · #13 06-21-2012, 02:52 AM

I have gone to MOG exclusively, because it works with my new JVC head unit in my vehicle. However, I had created a Spotify account when they first launched in the US and this free radio service is fantastic. I think I like it better than Pandora in some ways. The iPad interface is very nice!

Spotify is scrapping for as much of the US market as they can get. The advantages that services like Slacker and Pandora have had are slowly being stripped away.