I just heard one of these. From what I can gather, they must have the sense that people tune into a sports channel and just keep it on that channel. So, it sounds like, by mentioning other channel numbers when they talk about golf, or whatever, it's as if they're trying to let people know those other channels exist, and in turn encouraging people to check them out....and if they can't get people to do that, they're still able to keep people updated of what's going on in those other sports.
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