I heard this the other day

Jon · #1 12-27-2011, 01:59 PM

Listening to one of the 'local' Clear Channel stations. When the station ID came on it said "97.3 KBCO, Boulder. An IHeartRadio station. Not Clear Channel! IHeartRadio. Found that interesting.

tdevine · #2 12-27-2011, 02:03 PM

All Clear Channel stations are doing that now. I'm sure the word "synergy" was used many times when individual stations were told to do this.

**Casual Fan** · #3 12-27-2011, 02:34 PM

Quote:

Originally Posted by tdevine

All Clear Channel stations are doing that now. I'm sure the word "synergy" was used many times when individual stations were told to do this.

It's just brand cross-promotion. They're still Clear Channel, just pimping I Heart Radio.

Jon · #4 12-27-2011, 02:42 PM

That and they've completely given up on HD Radio in this market. What used to be on HD Radio alternate stations is now available online and through mobile devices. Will terrestrial/satellite radio as we know it cease to exist completely? Kinda sounds like the start of it.

tdevine · #5 12-27-2011, 04:36 PM

Quote:

Originally Posted by Casual Fan

It's just brand cross-promotion. They're still Clear Channel, just pimping I Heart Radio.

I know, I was poking fun at corporate speak

microbob · #6 12-27-2011, 04:48 PM

Clear Channel is re broadcasting some of those I Heart Radio channels on their HD2 and HD3 radio sub channels. In some areas, they are using translators which are low powered radio FM stations to do this eliminating the need for HD radio all together.

**Casual Fan** · #7 12-27-2011, 05:11 PM

Quote:

Originally Posted by Jon

That and they've completely given up on HD Radio in this market. What used to be on HD Radio alternate stations is now available online and through mobile devices. Will terrestrial/satellite radio as we know it cease to exist completely? Kinda sounds like the start of it.

Nope, not as long as data plans for mobile devices are $50+ a month, and phones/mobile devices are $200+ and require contracts. Satellite is much, much cheaper, even if the content isn't as deep.

Jon · #8 12-27-2011, 05:21 PM

At least Terrestrial will. Clear Channel is already going national with iHeartRadio. Satellite will stay but you'll see a lot less hardware and a lot more mobile options outside the OEM models which is their bread and butter. Plug and Play devices like my old Roady XT will cease to exist.

IdRatherBeSkiing · #9 12-27-2011, 06:17 PM

Quote:

Originally Posted by Jon

At least Terrestrial will. Clear Channel is already going national with iHeartRadio. Satellite will stay but you'll see a lot less hardware and a lot more mobile options outside the OEM models which is their bread and butter. Plug and Play devices like my old Roady XT will cease to exist.

I disagree. The fact they have released a new model this year (Edge) and are releasing the Lynx in the next months shows that they still will offer PnP options.

They are expanding their market to include mobile devices and the internet more but they will never be exclusive to that market.

Jon · #10 12-27-2011, 06:20 PM

Quote:

Originally Posted by IdRatherBeSkiing

I disagree. The fact they have released a new model this year (Edge) and are releasing the Lynx in the next months shows that they still will offer PnP options.

They are expanding their market to include mobile devices and the internet more but they will never be exclusive to that market.

For the most part you're right, but I wouldn't say 'never.' If it means making more money they'll drop PnP like it's hot. It's just a matter of when. To me anyway.