Ladd to host exclusive daily free-form rock show
NEW YORK, Dec. 2, 2011 /PRNewswire/ -- Sirius XM Radio (NASDAQ: SIRI) announced today that rock radio pioneer Jim Ladd will host a daily free-form music show on Deep Tracks, channel 27.
For the first time ever, Ladd's daily show will be broadcast to a national audience and will be heard exclusively on SiriusXM. The live show will air nightly starting in January 2012.
Ladd will continue to personally select all the music heard on his show, as he has done from the start of his legendary career on FM radio. He will also conduct regular interviews with classic rock legends that he has developed personal relationships with during his 40+ years as one of North America's most beloved rock radio personalities.
"I am thrilled to bring the Jim Ladd free-form rock radio show to SiriusXM. By joining SiriusXM, I will be bringing my 'free-form' show nationwide," said Jim Ladd. "Traditional FM radio has turned its back on the very thing that made rock radio the magical experience it was intended to be. SiriusXM is kicking down the doors of the stagnant, preprogrammed fodder that passes for radio today by encouraging me to do my free-form show so we can all share this experience live as it happens."
"I will be playing everything I want, from Pink Floyd to Tom Petty & The Heartbreakers, from The Doors to Moby Grape, freely and with no play lists. As I have always done throughout my career, I will be choosing all my own music, creating thematic sets, inviting the biggest rock stars in the world, many of whom I am proud to call my friends, to join me in the studio, and commenting on the world around us by using the most compelling music of our time. I'll also be taking phone calls from listeners all across America and instantly communicating with my audience through social media networks to help spread the word that true free-form rock radio is back and more powerful than ever."
"Jim Ladd is a classic rock radio icon who turned curating a list of songs into an art form. We are proud and excited to welcome his free-form style to SiriusXM," said Scott Greenstein, President and Chief Content Officer, SiriusXM.
Deep Tracks features deep cuts from classic rock. Listeners will hear artists like Bob Dylan, Allman Brothers, Jimi Hendrix Experience, Led Zeppelin, Beatles (and solo work by John, Paul, George and Ringo), Rolling Stones, The Who, Steely Dan, Kinks and Steve Miller Band.